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The 2025 Ecommerce Mobile App Benchmark Report

Mobile apps are the most powerful retention engine in ecommerce today. This report reveals why — with real revenue data, conversion benchmarks, and performance insights from top DTC brands.
  • App users generate 3.5–7x more revenue per user than mobile web visitors
  • Brands recover up to 22% of abandoned carts with automated push notifications
  • Mobile apps convert up to 7x better than mobile sites, with 10–50% higher AOVs
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What’s inside the report?

We analyzed live data from ecommerce and retail brands across fashion, wellness, beauty, and cosmetics.
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App vs. mobile web performance: conversion rate, AOV, ARPU, LTV
Cost vs. ROI breakdowns and how fast brands break even
How brands are recovering sales and driving engagement with push notifications
The behavioral shifts you’ll see once customers install your app
What most brands get wrong about when and why to launch an app

About the Benchmark Report

This report combines app data from five DTC brands in wellness, fashion, and cosmetics with third-party research. It compares mobile apps to websites, focusing on revenue, engagement, notifications, and ROI. In Q1 2025, one wellness brand’s app saw 5% of users drive 64% of mobile revenue, with higher AOVs and conversions.
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  • App users are far more loyal — 60% of first-time app buyers go on to make additional purchases
  • Ecommerce brands see mobile apps contribute 20–60% of online revenue, often from less than 15% of users
  • Push notifications drove up to $200K/month in recovered sales, with no discounts, ad spend, or extra work required

About MobiLoud

MobiLoud transforms your store into a powerful mobile app, giving you a direct channel to boost retention, elevate customer engagement, and maximize revenue from your most loyal customers.
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  • App users generate 3.5–7x more revenue per user than mobile web visitors
  • Brands recover up to 22% of abandoned carts with automated push notifications
  • Mobile apps convert up to 7x better than mobile sites, with 10–50% higher AOVs